“How do I attract more interest from Pinterest?” I don’t know about you, but I have asked myself that question and others related to it many times. Blogging keeps evolving and Pinterest has become a major component to a blog’s success. Let me explain that a little better because I don’t mean that you have to have a gazillion Pinterest-referred visitors in order to be considered a success. Your blog’s success depends on what your goals are. Do you want as many people as possible to traffic your site because of your sponsors? Do you want as many people as possible to visit your site so you can see how large your audience can get? Do you just want to share your ideas? Perhaps you simply want to use your blog as a way to stay in touch with far away family. Before jumping in to see how Pinterest can help your blog grow, determine your goals first.
The marketing exec in me is intrigued by the Pinterest phenomenon. An image you pin can essentially go viral depending on the time of day, the subject involved, the quality of the picture, and other factors that I am just learning about. In my journey to learn more about Pinterest and the effect it can have on a blog, I came across Karen Leland’s 7 Ways to Grow Your Blog with Pinterest. Usually, I come across an article or blog post and some of the ideas presented are not new to me. I don’t bookmark it or Pin it. But reading Karen’s article about using Pinterest’s Secret Board option as a way to make a things-to-blog-about board was like a lightbulb went off in my head. I mean, don’t get me wrong, I knew about the existence of the Secret Board. To me, it’s used for secret shopping lists for your loved ones or students. Pinterest is where I go to verify that I don’t have to reinvent the wheel when there is a craft I want to try; it’s where I go to find a tried-it-loved-it recipe. I never thought to use Pinterest as a place to go brainstorming for my blog.
Have you gotten writer’s block lately? Well, she explains that you can easily look at Pinterest using a keyword to search. Then you can see what is trending based on the recent pins on that subject. Karen goes on to share stats on the most popular categories. Do your blog posts fall into any of these categories? If it does not, maybe that is why you are not seeing the traffic you hope for.
I continue to read that having Pinterest pinner-friendly pictures are important. It makes sense. Pinterest is all about the nice visuals. Include at least one nice image in each post. Even pin it yourself on Pinterest. Make sure it links back to your blog post first! And edit the description to something that would draw attention. Ms. Leland goes on to provide some additional ideas, like putting a “Pint It” button on your site to make it even easier for readers to pin.
Follow other pinners, curate a secret board as a way to gather together potential guest bloggers, and how to properly reference other’s blogs and images are three more ways to help grow your blog using Pinterest.
It was a great read for me. So, click on over there and read it in it’s entirety! Thanks Karen Leland over at socialmediaexaminer.com for the inspiration!